Official Rules

competition entry period:

The Competition entry period begins 12:00 noon (ET) on Friday, April 25, 2014 and closes at 11:59 p.m. (ET) on Friday, June 6, 2014, (the “Entry Closing Date”) (the “Entry Period”).

how to enter: no purchase necessary.

The Kraft Celebration Tour Competition (the “Competition”) is open to all Canadian communities (each a “Community”). What’s a Community? A group of people exemplifying spirit in a geographic area, be it a small town in Saskatchewan or a neighbourhood in Montreal. The Community is selected by the Entrant.

Entries limited to one per Entrant. An Entrant can be any person who, on his or her own, or on behalf of a group of people, represents a Community and enters the Competition on behalf of a Community for the chance for the Community to win a “Community Award” for a Community facility which can include, for example, upgrades to a community centre, sports field, or park (see past examples of winning Community entries HERE).

More than one Entrant can enter the Competition on behalf of the same Community. If this happens, each Submission will be judged separately.

This Competition is sponsored by Kraft Canada Inc., The Sports Network Inc., and Le Réseau des Sports Inc. (collectively the “Sponsors”).

To enter, visit or (the “Competition Websites”) during the Entry Period and follow the on-screen instructions to enter. Your entry must answer the following five (5) questions (the “Answers”) with a minimum of 250 characters and a maximum of 4000 characters (including spaces) total length:

  1. How would $100,000 help build a better place to play in your community?
  2. What is your community currently doing to keep the passion and spirit of sport alive?
  3. Tell us about the legacy and heritage of sport in your community and how it affects the residents?
  4. What makes your community unique?
  5. Is there an individual who makes a difference in your community and dedicates their time and effort to build better places to play? Please list their first name only and provide an example(s) of how they achieved this.

Your entry must also include a minimum of one (1) photo of the proposed Community Project with an option of up to four (4) additional photos of the proposed Community Project and/or photos depicting your Community’s spirit and passion for sports and a healthy and active lifestyle (each, a “Photo” and collectively, the “Photos”). Digital Photos must be submitted in any of the following formats: .gif, .jpg, .jpeg, .png, and the maximum size accepted per Photo is 5 MBs. The Answers and Photo(s) submitted upon entry shall hereinafter be collectively referred to as the “Submissions” and each, a “Submission”.

consent from individual named:

The individual named for the purpose of this entry is for potential recognition purposes only and will not be considered a prize winner. The Sponsors may request the individual to participate, free of charge, in activities relating to the Competition including without limitation recordings and participation in interviews, appearances, promotional, and publicity activities. You must agree and confirm that you have obtained permission from the individual to provide their name for the purposes of the Submission and this Competition. This individual named must be the age of majority within the province or territory of which they reside as of the Entry Closing Date.

Once complete, click “Submit” and you will be entered into the Competition.

Entrant is solely responsible for complying with all Official Rules, including the character limit set out above. If Entrant violates the character limit, Sponsors in their sole discretion may choose to disqualify such Entrant or ask such Entrant to re-submit his/her Submission complying with the character limit.

Each Submission must be original, have not been previously published, entered into any other competition, or won any other prize/award, not infringe copyright or other intellectual property rights of any other party, and must be suitable for publication (i.e. must not be obscene or indecent, depict violence or discriminatory behaviour). Submissions that are not original compositions by the Entrant, illegal, defamatory, obscene, or entries that discriminate based on grounds set out in Human Rights codes or other applicable legislation will not be eligible. Sponsors reserve the right, in their sole and absolute discretion, to disqualify at any time during the course of the Competition, any Submission that they believe, in their sole discretion, is offensive, illegal, potentially or actually dangerous or harmful or containing any element of physical risk, defamatory, obscene, or otherwise not in keeping with the spirit of the Competition or with the requirements of these Official Rules.

Sponsors reserve the right, in their sole discretion, to reject any Submission of any Community that the Sponsors deem not to be in keeping with the policies, goals and/or guiding principles of the Competition, or that the Sponsors learn has been previously published, entered into any other competition, or won any other prize/award. Sponsors further reserve the right, in their sole discretion, to edit any entry to blur out any trade-marks or to remove any copyrighted content. Entries cannot be a parody or derogatory.

People depicted in the Photos should refrain from wearing any clothing items bearing business, designer, or sports logos, or bearing the name or likeness of a celebrity, living or dead. Each Entrant represents and warrants that each individual included in the Photos has, as of the date of the entry, agreed (and his/her parent or legal guardian has agreed if a minor in his/her province/territory of residence), that the Sponsors and their agents can use, exploit, and distribute in any media whatsoever, including without limitation the Internet and on television, now known or hereafter created, worldwide in perpetuity, each individual’s names, likenesses, images, voices, and comments without any further consent or compensation. Any Photo that involves a third party that does not choose to be part of the Submission will be disqualified. Entrants may be required to provide Sponsors with proof of consent from third parties in a form acceptable to the Sponsors.

Sponsors assume no responsibility for any claims against infringement of the right of privacy with respect to any Submission. By entering this Competition each Entrant: (i) represents that his/her Submission does not infringe on any third party’s copyright materials, trade-mark or other intellectual property rights; and (ii) agrees to release, discharge and hold harmless the Sponsors, their respective parent, subsidiary and affiliated companies, and their respective officers, directors, employees, agents and representatives from any claim or liability arising from or related to the Submission and participation in this Competition.

All Submissions shall become the property of the Sponsors and will not be returned to Entrants. Each Entrant irrevocably assigns and transfers to the Sponsors any and all rights, title, and interest in the Submission including, without limitation, all copyright. Sponsors shall have the right to edit or modify Submissions for use in perpetuity, and each Entrant waives any and all moral rights he/she may have in the Submission. Entrants agree to complete and sign all documents necessary to confirm the rights granted under these Official Rules.

Each Entrant acknowledges and agrees that by entering a Submission online, brings the Submission within the public view and the Sponsors will not be held liable for any copying, re-posting or unlawful use of the Submission that may result.


Entrants must be legal Canadian residents, 13 years of age or older as of the Entry Closing Date, and must not be professional writers, publishers, copywriters or professional photographers. Entrants who are under the age of majority at the date of entry are eligible to enter the Competition and win a prize provided that the parent or legal guardian of the entrant accepts any such prize, these Official Rules, and the terms and conditions hereof for and on behalf of such entrant. Entrants under the age of 16 (but over the age of 13) will be required to provide the contact email address of a parent/legal guardian upon registration and an email will be sent to such parent/legal guardian requesting confirmation of consent. If such confirmation is not received such Entrant will not be eligible to enter the Competition or make a submission.

Employees of Kraft Canada Inc., (“Kraft”), Bell Media Inc., The Sports Network Inc. (“TSN”), and Le Réseau des Sports Inc. (“RDS”), and their respective parents, affiliates, subsidiaries, and advertising and promotion agencies, (collectively, “Promotion Parties”), and the household members and/or the immediate family (parent, child, sibling) of any of the above are not eligible to enter.


  1. Grand Prize. There is one (1) Grand Prize consisting of $100,000 available to be won to be used for the Community Project that the Grand Prize winning Community endorses.
  2. Secondary Prizes. There are nine (9) Secondary Prizes each consisting of $25,000 available to be won to be used for the community project each of the Secondary Prize winning community endorses.

NOTE: You will need the permission of the appropriate Community facility representative(s) for the facility to be eligible for the Community Project. In the event that such permission cannot be obtained, that Community will be disqualified from the Competition. Disqualification as a result of such failure to obtain permission or where permission is revoked by the appropriate Community facility representative(s) can occur at any point in the Competition, including after winners have been selected. In the event that an entry is so disqualified, an alternate may be selected as set out in section 8 below. The Sponsors reserve the right, but not the obligation, to contact via phone or email any or all Entrants and their respective Community representatives to seek clarification in respect of any such Entrant’s entry and/or in order to verify the authenticity of any entry. Contact from the Sponsors in this regard does not in any way guarantee such Entrant to be a Prize winner. The Sponsors have full and sole authority to determine if the Community entered in the Competition is eligible to participate, and if the appropriate authorizations can be obtained.


In addition to the prizes listed above, TSN SportsCentre will also celebrate your win with a live broadcast from your Community on a date specified by Sponsors. RDS will also broadcast Sports 30 live from at least one winning Francophone Community. As part of the Entrant’s contribution to the Competition, and regardless of whether the Entrant is a selected winner, the Sponsors may request Entrants to participate, free of charge, in any activity relating to the Competition including without limitation recordings and participation in interviews, appearances, promotional, and publicity activities.

determination of prize winners, judging & voting:

There will be two (2) rounds of judging and one (1) round of voting.

First Round of Judging. For the first judging round, eligible entries will be judged by representatives of the Sponsors. Judging will be based on the following criteria:

  1. Description of the impact and benefit the prize will have on the community project (35%);
  2. Examples of actions and events that illustrate the community’s commitment to sports, recreation and active living (35%);
  3. Examples of actions and events that demonstrate community passion, spirit and home-town pride (20%); and
  4. Creativity and overall effort in submission (10%).

The top rated Submissions (the “Top Submissions”) will advance to the second round of judging.

Second Round of Judging. On June 12, 2014 the Top Submissions will be judged by the Sponsors based on the criteria identified in (1) to (4) above, as well as the following two additional criteria: (5) production logistics involved in creating a broadcast from the Community; and (6) the need to create a viable cross-Canada tour. In this second round of judging, all criteria will be weighted equally.

The 10 Submissions with the highest scores from the second round of judging will be selected as the Top 10 Winning Community finalists (the “Finalists”) and each, a “Finalist”) no later than June 13, 2014. In the event of a tie, the Submission with the highest score in the category of community passion, spirit and home-town pride will be deemed to be a Finalist. If still tied, decision will be made by random draw.

Prior to being confirmed as a potential Finalist and each Finalist’s Submission being posted on the Competition Websites for voting (as described below), the Sponsors reserve the right, in their sole and absolute discretion, to edit or modify any Submission, or to request an Entrant to modify, edit and/or re-submit his or her Submission, in order to ensure that the Submission complies with these Official Rules, or for any other reason.

Prior to being confirmed and announced as a potential Finalist, the Sponsors reserve the right, in their sole and absolute discretion, to visit any of the eligible Finalists’ communities and record interviews, appearances, and promotional materials. Contact from the Sponsors in this regard does not in any way guarantee such Entrant a place in the Top 10 Winning Communities.

VOTING. On July 1, 2014, the Finalists will be announced in TSN and RDS programming (time TBD) and the Finalists’ Submissions will be placed online on the Contest Websites for public voting. Voting starts on July 21, 2014 at 9:00 a.m. ET and ends on July 22, 2014 at 11:59 p.m. ET (the “Voting Period”) as described in more detail below. Voting is unlimited.


One vote is registered with each “click to submit” on either of the Contest Websites. Use of mechanical or automated programs to submit votes or doing so by any means contrary to these Official Rules or which would be unfair to other Entrants may result in the disqualification of those votes, in the sole discretion of the Sponsors.

The Finalist that receives the most votes during the Voting Period will be the potential Grand Prize winner. The remaining nine (9) Finalists will each be a Secondary Prize winner. The potential Grand Prize winner will be announced during an evening edition of TSN SportsCentre and RDS Sports 30 on August 25, 2014, as well as online at and, and by 11:00 p.m. (ET) at the latest.

Prior to being announced as a Prize winner, the Sponsors reserve the right, in their sole and absolute discretion, to visit any of the Finalists’ communities and record interviews, appearances, and promotional activities. Contact from the Sponsors in this regard does not in any way guarantee such Entrants as the Prize winners.



The chances of winning a prize is directly related to the number of eligible Entrants, the application of Judging Criteria, and the number of votes received.

declaration and release:

Each potential winner (or his or her parent or legal guardian, as applicable) will be required to execute and return a Declaration and Release within three (3) days of attempted delivery or prize will be forfeited and may be awarded to an alternate Entrant. The return of any prize/prize notification as undeliverable or noncompliance with the terms of these Official Rules may result in disqualification and at Sponsors’ discretion, selection of an alternate Entrant.

limitation of liability:

By entering Competition, Entrant, accepts and agrees to these Official Rules and the decisions of Sponsors, which shall be final in all matters. By accepting prize, winner agrees to hold Sponsors, their affiliates, directors, officers, employees and assigns harmless against any and all claims and liability arising out of use or redemption of prize or participation in the Competition. Sponsors are not responsible for lost or late entries or Declaration and Releases, or for any typographical, or other error in the printing of the offer, administration of the Competition, online voting processes, or announcement of the prize, or for technical, hardware, or software malfunctions, computer virus, bugs, tampering, unauthorized intervention, fraud, lost or unavailable network connections, or failed, incorrect, inaccurate, incomplete, garbled, or delayed electronic communications whether caused by the sender or by any of the equipment or programming associated with or utilized in this Competition, or by any human error which may occur in the processing of the entries or votes in this Competition, or any other cause beyond the reasonable control of Sponsors that interferes with the proper conduct of the Competition as contemplated by these Official Rules. If, in the Sponsors’ opinion, there is any suspected or actual evidence of tampering with any portion of the Competition, or if technical difficulties or any other factor including accident, printing, administrative, or any error of any kind compromises the integrity, administration, or conduct of the Competition, the Sponsors reserve the right, with consent of the Régie des alcools, des courses et des jeux, to modify, cancel, or suspend this Competition without prior notice or obligation. Any attempt to deliberately damage any website or to undermine the legitimate operation of this Competition is a violation of criminal and civil laws and should such an attempt be made, the Sponsors reserve the right to seek remedies and damages to the fullest extent permitted by law, including criminal prosecution.

Sponsors reserve the right to disqualify a person if he/she enters the Competition or tries to do so by any means contrary to these Official Rules or which would be unfair to other Entrants or where entries or votes are generated by any mechanical or automated means. Entry materials that have been tampered with, reproduced, falsified, or altered are void. In the event a dispute arises as to the identity of a potentially winning online Entrant, entries made by internet will be declared made by the name on the online entry form.

Currency is in Canadian dollars unless otherwise stipulated. Each prize must be accepted “as is” and may not be exchanged, bartered, sold, raffled, substituted, or transferred. The prize will be delivered only to the Community of the confirmed winners. The Sponsors will determine the appropriate recipient within the Community in order for the prize to contribute to the Community Project.

Refusal to accept a prize releases the Sponsors, as well as their respective directors, officers, and employees, of all responsibility and obligations toward the winner and the Community of such prize. In no event shall Sponsors be held to award more prizes than what is mentioned in these Official Rules or to award prizes otherwise than in compliance with these Official Rules.

Sponsors shall assume no liability whatsoever for any situation in which their inability to act results from an event or situation unforeseeable or beyond their control, including but not limited to force majeure, a strike, lockout, or any other labour dispute at their location or the locations of the businesses whose services are used to hold this event.

The Sponsors can amend these Official Rules or terminate the Competition at any time without any liability to any Entrant. The Sponsors can replace at their discretion any Finalist who for any reason fails or is disqualified from or unable to participate in any aspect of the Competition, as determined by the Sponsors in their sole discretion, with another Entrant, notwithstanding that such replacement Finalist may have been previously eliminated from the Competition.

It is a condition of entry and participation in the Competition that Entrants (and his or her parent or legal guardian, as applicable) make themselves available to participate in the Competition, agree, sign and abide by all applicable Release Forms, Confidentiality Forms, and these Official Rules as devised from time to time by the Sponsors. Entrants (or his or her parent or legal guardian, as applicable) agree to complete and sign all documents necessary to assign any and all prizes to the appropriate Community facility.

The Sponsors will have no liability to an Entrant who is unable to attend or take part in any part of the Competition for whatever reason, as determined by the Sponsors in their discretion.

The Sponsors’ and Judges decisions are final and Entrants acknowledge that the interests of the Competition shall override those of any Entrant.

Any on-line submission or other materials used in this Competition that have been tampered with, altered, reproduced, not legitimately obtained, or which contain or reflect any error will be void. In the event of any dispute concerning the operation of any element of the Competition or these Official Rules, the decision of the Sponsors and Judges will be final.

Taxes and fees, if any, are the responsibility of prize winners and winning Community.

language discrepancy:

In the event of any discrepancy or inconsistency between the English language version and the French language version of the Official Rules, as applicable, the English version shall prevail, govern and control.

conditions of entry:

Acceptance of a prize constitutes permission for the Sponsors, and their agencies to use winners’ names, project names, facility names, cities and provinces/territories of residence and likenesses for purposes of advertising and publicity in any and all media now or hereafter known throughout the world in perpetuity, without further compensation, notification, or permission, unless prohibited by law.

All information requested by and supplied by each Entrant must be truthful, accurate, and in no way misleading. Sponsors reserve the right to disqualify any Entrant from the Competition in their discretion, should the Entrant at any stage supply untruthful, inaccurate, or misleading details and/or information or should the Entrant be ineligible for the Competition pursuant to these Official Rules.

province of quebec:

Any litigation respecting the conduct or organization of the Competition may be submitted to the Régie des alcools, des courses et des jeux for a ruling. Any litigation respecting the awarding of a prize in the Competition may be submitted to the Régie only for the purpose of helping the parties reach a fair settlement.


Competition is subject to all applicable federal, provincial and municipal laws and regulations. Personal information collected from Entrants will be used by Sponsors for the purpose of administering this Competition and, if consent is given at the time of entry, to provide the Entrants with marketing information relating to new and existing products and upcoming promotions of TSN, RDS and Kraft Canada by mail or e-mail. Entrants are able to opt in with respect to receiving such marketing information online. Sponsors will not sell, share or otherwise disclose personal information of Entrants with third parties, other than to third parties engaged by them to fulfill the above purposes or as permitted or required by law. By entering the Competition, Entrants consent to the manner of collection, use and disclosure of personal information as set out in The Sports Network Inc. (TSN)'s Privacy policy at, Réseau de Sports (RDS)’s Privacy policy at and for Kraft’s on-line Privacy Promise, please call 1-800-567-KRAFT or visit Any inquiry concerning the individual information held by the Sponsors should be addressed to The Sports Network Inc. (TSN) at 9 Channel Nine Court, Scarborough, ON, M1S 4B5.

official rules:

These Official Rules are available on the or websites.