Rules

KRAFT CELEBRATION TOUR 2011

Official Rules

• COMPETITION ENTRY PERIOD:
  

  The Competition entry period begins 12:00:00 p.m. (ET) on Friday, April 29, 2011 and closes at 11:59:59 p.m. (ET) on Friday, June 10, 2011, (the “Entry Closing Date”).

• HOW TO ENTER: NO PURCHASE NECESSARY.

  The Kraft Celebration Tour Competition is open to all Canadian communities. What’s a Community? A group of people exemplifying spirit in a geographic area, be it a small town in Saskatchewan or a neighbourhood in Montreal. The Community is selected by the Entrant.

  Entries limited to one per Entrant. An Entrant can be any person who, on his or her own, or on behalf of a group or people, represents a Community and enters the Competition on behalf of a Community for the chance for the Community to win a “Community Award” for a Community facility which can include, for example, upgrades to a community centre, sports field, or park.

  More than one Entrant can enter the Competition on behalf of the same Community. If this happens, each entry will be judged separately.

  This Competition is sponsored by Kraft Canada Inc., The Sports Network Inc., and Le Réseau des Sports Inc. (collectively the “Sponsors”).

  ON-LINE: Log on to www.kraftcelebrationtour.ca or www.tourneedecelebrationkraft.ca during the entry period and follow the on-screen instructions to enter.

  You must submit one (1) essay of 4000 characters or less (including spaces) describing the following:

  How a $25,000 Community Award would make a difference in your Community, highlighting your Community’s spirit, passion for sports and a healthy and active lifestyle.

  You also must submit a minimum of one (1) photo with an option of up to five (5) photos depicting your Community’s spirit, and passion for sports and a healthy and active lifestyle. Digital photos must be submitted in any of the following formats: .gif, .jpg, .jpeg, .png, and the maximum photo size accepted per image is 5 MBs.

  Once complete click “Submit” and you will be entered into the Competition.

  Each essay and photo must be original, have not been previously published, entered into any other competition, or won any other prize/award, not infringe copyright or other intellectual property rights of any other party, and must be suitable for publication (i.e. must not be obscene or indecent, depict violence or discriminatory behaviour). Entries that are not original compositions by the Entrant, illegal, defamatory, obscene, or entries that discriminate based on grounds set out in Human Rights codes or other applicable legislation will not be eligible. Sponsors reserve the right, in their sole and absolute discretion, to disqualify any entry that they believe, in their sole discretion, is offensive, illegal, potentially or actually dangerous or harmful or containing any element of physical risk, defamatory, obscene or otherwise not in keeping with the spirit of the Competition.

  The Sponsors reserve the right, in their sole discretion, to reject any entry of any Community that the Sponsors deem not to be in keeping with the policies, goals and/or guiding principles of the Competition, or that the Sponsors learn has been previously published, entered into any other competition, or won any other prize/award.

  Sponsors further reserve the right, in their sole discretion, to edit any entry to blur out any trade-marks or to remove any copyrighted content. Entries cannot be a parody or derogatory.

  People depicted in the photos should refrain from wearing any clothing items bearing business, designer, or sports logos, or bearing the name or likeness of a celebrity, living or dead. Each Entrant represents and warrants that each individual included in the photos has as of the date of the submission, agreed (and his/her parent or legal guardian has agreed if a minor in his/her province/territory of residence), that the Sponsors and their agents can use, exploit, and distribute in any media whatsoever, including without limitation the Internet and on television, now known or hereafter created, worldwide in perpetuity, each individual’s names, likenesses, images, voices, and comments without any further consent or compensation. Any entry that involves a third party that does not choose to be part of the submission will be disqualified. Entrants may be required to provide Sponsors with proof of consent from third parties in a form acceptable to the Sponsors.

  Sponsors assume no responsibility for any claims against infringement of the right of privacy with respect to any entry submitted. By entering this Competition each Entrant (i) represents that his/her submission does not infringe on any third party’s copyright materials, trade-mark or other intellectual property rights, and (ii) agrees to release, discharge and hold harmless the Sponsors, their respective parent, subsidiary and affiliated companies, and their respective officers, directors, employees, agents and representatives from any claim or liability arising from or related to submission of the entry and participation in this Competition.

  All essays and photos shall become the property of the Sponsors and will not be returned to Entrants. The Entrant irrevocably assigns and transfers to the Sponsors any and all rights, title, and interest in the essays and photos including, without limitation, all copyright. Sponsors shall have the right to edit or modify essays and photos for use in perpetuity, and the Entrant waives any and all moral rights he/she may have in the essay and photo(s) submitted. Entrants agree to complete and sign all documents necessary to confirm the rights granted under these Official Rules.

  By entering, each Entrant acknowledges and agrees that submitting a photograph online brings your submission within the public view and the Sponsors will not be held liable for any copying, re-posting or unlawful use of the submitted photograph that may result.

• ELIGIBILITY: Entrants must be legal Canadian residents, 13 years of age or older as of the Entry Closing Date, and must not be professional writers, publishers, copywriters or professional photographers. Entrants who are under the age of majority at the date of entry are eligible to enter the Contest and win a prize provided that the parent or legal guardian of the entrant accepts any such prize, these Contest rules, and the terms and conditions hereof for and on behalf of such entrant. Entrants under the age of 16 (but over the age of 13) will be required to insert contact email of a parent/legal guardian upon registration and an email will be sent to such parent/legal guardian requesting confirmation of consent. If such confirmation is not received such Entrant will not be eligible to enter the Contest or make a submission.

  Employees of Kraft Canada Inc, (“Kraft”),The Sports Network Inc. (“TSN”), and Le Réseau des Sports Inc. (“RDS”), and their respective parents, affiliates, subsidiaries, and advertising and promotion agencies, (collectively, “Promotion Parties”), and the household members and/or the immediate family of any of the above are not eligible to enter.

• PRIZING:

  COMMUNITY AWARD

  There will be ten (10) prizes available to be won, each prize consisting of $25,000 to be used for a community facility that the prize winning Community endorses.
  

  NOTE: You will need the permission of the appropriate Community facility representative(s) for the facility to be eligible for the refresh. In the event that such permission cannot be obtained, that Community will be disqualified from the Competition. Disqualification as a result of such failure to obtain permission or where permission is revoked by the appropriate Community facility representative(s) can occur at any point in the Competition, including after winners have been selected. In the event that an entry is so disqualified, an alternate may be selected as set out in paragraph 8 below. The Sponsors reserve the right, but not the obligation, to contact via phone or email any or all Entrants and their respective community representatives to seek clarification in respect of any such Entrant’s entry and/or in order to verify the authenticity of any Entry. Contact from the Sponsors in this regard does not in any way guarantee such Entrant a place in the top 20 Communities

  The Sponsors have full and sole authority to determine if the Community entered in the Competition is eligible to participate, and if the appropriate authorizations can be obtained.

• BROADCAST: TSN SportsCentre will celebrate your win with a live broadcast from your Community on a date specified by Sponsors. RDS will broadcast Sports 30 live in any winning Francophone Communities. As part of the Entrant’s contribution to the Competition, the Sponsors may request Entrants to participate, free of charge, in any activity relating to the Competition including without limitation recordings and participation in interviews, appearances, promotional, and publicity activities.
• JUDGING CRITERIA: There will be two (2) rounds of judging and one (1) round of voting.

  For the first judging round, eligible entries will be judged by representatives of the Sponsors. Judging will be based on the following criteria:

  1. Depiction of actions and events that illustrate the Community’s commitment to sports, recreation and active living (35%);
     
  2. Description of the impact and benefit the submitted Community Project will have on sports, recreation and active living in the Community (35%);
  3. Examples of individuals or groups who demonstrate Community spirit and home-town pride (20%); and
  4. Creativity and overall effort in submission (10%).

  The top 60 entries will advance to the second round of judging. The second round will be judged by the Sponsors and will be based on the criteria identified in (1) to (4) above, as well as two additional criteria: (5) production logistics involved in creating a broadcast from the Community; and (6) the need to create a viable cross-Canada tour. All criteria will be weighted equally.
  

  The 20 Communities with the highest scores from the second round of judging will be selected as finalists no later than June 17, 2011. In the event of a tie, the entry with the highest score in the category of Community spirit and home-town pride will be deemed to be a finalist. If still tied, decision will be made by random draw.

  On July 1, 2011, the Top 20 Communities will be announced and placed online in pairs. The selection of pairs will be at the discretion of the Sponsors based on factors such as overall score, production logistics, language and the need to create a viable cross-Canada tour. Where possible, Anglophone Communities will be paired with other Anglophone Communities and Francophone Communities will be paired with other Francophone Communities.

  The Voting stage starts July 11, 2011 and continues each weekday up to and including July 22, 2011.
  

  MINORS BELOW THE AGE OF 13 SHOULD OBTAIN THE CONSENT OF THEIR PARENTS PRIOR TO VOTING.

  There will be one Community face-off per day where Canadians will be able to vote for their favourite Community between the two Communities featured that day. Audiences may only vote on-line at www.kraftcelebrationtour.ca or www.tourneedecelebrationkraft.ca.

  Audience voters can vote only once per each “click to submit” on either of the two web pages. Voting is unlimited. Use of mechanical or automated programs to submit votes or doing so by any means contrary to these Official Rules which would be unfair to other Entrants may result in the disqualification of those votes, in the sole discretion of the Sponsors.

  Each day voting will begin at 12:00:00 noon (ET) and end at 11:59:59 am (ET) the following day. The Community that receives the most votes during the 24-hour voting period each day will be a potential winner. The potential winner will be announced during an evening edition of TSN SportsCentre and RDS Sports 30 on the day that the voting period closes, as well as online at www.kraftcelebrationtour.ca and www.tourneedecelebrationkraft.ca, and by 11:00 p.m. (ET) at the latest. The first potential winner will be announced Tuesday, July 12, 2011. The Communities for which voting begins at 12:00 noon (ET) on Friday, July 15th, and Friday, July 22nd, will be announced the following Monday as described above.

  For greater certainty, the following is a list of the voting and announcement timetable:

  Communities 1 & 2 Voting begins July 11, 2011 at 12:00:00 noon (ET) and ends July 12, 2011 at 11:59:59 a.m. (ET). Announcement of potential winner July 12, 2011 as outlined above.

  Communities 3 & 4 Voting begins July 12, 2011 at 12:00:00 noon (ET) and ends July 13, 2011 at 11:59:59 a.m. (ET). Announcement of potential winner July 13, 2011 as outlined above.

  Communities 5 & 6 Voting begins July 13, 2011 at 12:00:00 noon (ET) and ends July 14, 2011 at 11:59:59 a.m. (ET). Announcement of potential winner July 14, 2011 as outlined above.

  Communities 7 & 8 Voting begins July 14, 2011 at 12:00:00 noon (ET) and ends July 15, 2011 at 11:59:59 a.m. (ET). Announcement of potential winner July 15, 2011 as outlined above.

  Communities 9 & 10 Voting begins July 15, 2011 at 12:00:00 noon (ET) and ends July 16, 2011 at 11:59:59 a.m. (ET). Announcement of potential winner July 18, 2011 as outlined above.

  Communities 11 & 12 Voting begins July 18, 2011 at 12:00:00 noon (ET) and ends July 19, 2011 at 11:59:59 a.m. (ET). Announcement of potential winner July 19, 2011 as outlined above.

  Communities 13 & 14 Voting begins July 19, 2011 at 12:00:00 noon (ET) and ends July 20, 2011 at 11:59:59 a.m. (ET). Announcement of potential winner July 20, 2011 as outlined above.

  Communities 15 & 16 Voting begins July 20, 2011 at 12:00:00 noon (ET) and ends July 21, 2011 at 11:59:59 a.m. (ET). Announcement of potential winner July 21, 2011 as outlined above.

  Communities 17 & 18 Voting begins July 21, 2011 at 12:00:00 noon (ET) and ends July 22, 2011 at 11:59:59 a.m. (ET). Announcement of potential winner July 22, 2011 as outlined above.

  Communities 19 & 20 Voting begins July 22, 2011 at 12:00:00 noon (ET) and ends July 23, 2011 at 11:59:59 a.m. (ET). Announcement of potential winner July 25, 2011 as outlined above.

  AT THEIR SOLE DISCRETION, SPONSORS HAVE THE RIGHT TO DISQUALIFY ANY VOTING THAT THEY DEEM TO BE FRAUDULENT, IN VIOLATION OF THE OFFICIAL RULES OR THAT WOULD OTHERWISE UNDERMINE THE INTEGRITY OF THE COMPETITION.

  Before receiving the prize, each potential winner (or his or her parent or legal guardian, as applicable) will be required to sign a standard Declaration and Release form confirming compliance with the Competition Official Rules and acceptance of the prize as awarded plus any other necessary documentation.

• ODDS:

  The chances of winning a prize is directly related to the number of eligible Entrants, the application of Judging Criteria, and the number of votes received.
  

• DECLARATION AND RELEASE: Each potential winner (or his or her parent or legal guardian, as applicable) will be required to execute and return a Declaration and Release within three (3) days of attempted delivery or prize will be forfeited and may be awarded to an alternate Entrant.

  The return of any prize/prize notification as undeliverable or noncompliance with the terms of these Official Rules may result in disqualification and at Sponsors’ discretion, selection of an alternate Entrant.

  An alternate Entrant will be selected by pooling the Entrants that did not win in the ten pairings, and choosing the Entrant that received the highest community spirit and home-town pride score from the first round of judging.

• LIMITATION OF LIABILITY: By entering Competition, Entrant, accepts and agrees to these Official Rules and the decisions of Sponsors, which shall be final in all matters. By accepting prize, winner agrees to hold Sponsors, their affiliates, directors, officers, employees and assigns harmless against any and all claims and liability arising out of use or redemption of prize or participation in the Competition. Sponsors are not responsible for lost or late entries or Declaration and Releases, or for any typographical, or other error in the printing of the offer, administration of the Competition, or announcement of the prize, or for technical, hardware, or software malfunctions, computer virus, bugs, tampering, unauthorized intervention, fraud, lost or unavailable network connections, or failed, incorrect, inaccurate, incomplete, garbled, or delayed electronic communications whether caused by the sender or by any of the equipment or programming associated with or utilized in this Competition, or by any human error which may occur in the processing of the entries in this Competition, or any other cause beyond the reasonable control of Sponsors that interferes with the proper conduct of the Competition as contemplated by these Official Rules. If, in the Sponsors’ opinion, there is any suspected or actual evidence of tampering with any portion of the Competition, or if technical difficulties or any other factor including accident, printing, administrative, or any error of any kind compromises the integrity, administration, or conduct of the Competition, the Sponsors reserve the right, with consent of the Régie des alcools, des courses et des jeux, to modify, cancel, or suspend this Competition without prior notice or obligation. Any attempt to deliberately damage any website or to undermine the legitimate operation of this Competition is a violation of criminal and civil laws and should such an attempt be made, the Sponsors reserve the right to seek remedies and damages to the fullest extent permitted by law, including criminal prosecution.
  

  Sponsors reserve the right to disqualify a person if he/she enters the Competition or tries to do so by any means contrary to these rules or which would be unfair to other Entrants or where entries or votes are generated by any mechanical or automated means. Entry materials that have been tampered with, reproduced, falsified, or altered are void. In the event a dispute arises as to the identity of a potentially winning online Entrant, entries made by internet will be declared made by the name on the online entry form.

  Currency is in Canadian dollars unless otherwise stipulated. Each prize must be accepted “as is” and may not be exchanged, bartered, sold, raffled, substituted, or transferred. The prize will be delivered only to the Community of the confirmed winners.

  Refusal to accept a prize releases the Sponsors, as well as their respective directors, officers, and employees, of all responsibility and obligations toward the winner and the Community of such prize. In no event shall Sponsors be held to award more prizes that what is mentioned in these rules or to award prizes otherwise than in compliance with these rules.

  Sponsors shall assume no liability whatsoever for any situation in which their inability to act results from an event or situation unforeseeable or beyond their control, including but not limited to force majeure, a strike, lockout, or any other labour dispute at their location or the locations of the businesses whose services are used to hold this event.

  The Sponsors can amend the Competition Rules or terminate the Competition at any time without any liability to any Entrant. The Sponsors can replace at their discretion any finalist who for any reason fails or is disqualified from or unable to participate in any aspect of the Competition, as determined by the Sponsors in its discretion, with another Entrant, notwithstanding that such replacement finalist may have been previously eliminated from the Competition.

  It is a condition of entry and participation in the Competition that Entrants (and his or her parent or legal guardian, as applicable) make themselves available to participate in the Competition, agree, sign and abide by all applicable Release Forms, Confidentiality Forms, and these Competition Rules as devised from time to time by the Sponsors. Entrants (or his or her parent or legal guardian, as applicable) agree to complete and sign all documents necessary to assign any and all prizes to the appropriate Community facility.

  The Sponsors will have no liability to an Entrant who is unable to attend or take part in any part of the Competition for whatever reason, as determined by the Sponsors in its discretion.

  The Sponsors’ decisions are final and Entrants acknowledge that the interests of the Competition shall override those of any Entrant.

  Any on-line submission or other materials used in this Competition that have been tampered with, altered, reproduced, not legitimately obtained, or which contain or reflect any error will be void. In the event of any dispute concerning the operation of any element of the Competition or these Competition Rules, the decision of the Sponsors will be final. Taxes and fees, if any, are the responsibility of Prize winner and winning Community.

• LANGUAGE DISCREPANCY: In the event of any discrepancy or inconsistency between the English language version and the French language version of the Competition Rules, as applicable, the English version shall prevail, govern and control.
• CONDITIONS OF ENTRY: Acceptance of a prize constitutes permission for the Sponsors, and their agencies to use winners’ names, cities and provinces/territories of residence and likenesses for purposes of advertising and publicity in any and all media now or hereafter known throughout the world in perpetuity, without further compensation, notification, or permission, unless prohibited by law.
  

  All information requested by and supplied by each Entrant must be truthful, accurate, and in no way misleading. Sponsors reserve the right to disqualify any Entrant from the Competition in their discretion, should the Entrant at any stage supply untruthful, inaccurate, or misleading details and/or information or should the Entrant be ineligible for the Competition pursuant to these rules.

• PROVINCE OF QUEBEC: Any litigation respecting the conduct or organization of the contest may be submitted to the Régie des alcools, des courses et des jeux for a ruling. Any litigation respecting the awarding of a prize in the contest may be submitted to the Régie only for the purpose of helping the parties reach a fair settlement.
• PRIVACY: Competition is subject to all applicable federal, provincial and municipal laws and regulations. Personal information collected from Entrants will be used by Sponsors for the purpose of administering this Competition and, if consent is given at the time of entry, to provide the Entrants with marketing information relating to new and existing products and upcoming promotions of TSN, RDS and Kraft Canada by mail or e-mail. Entrants are able to opt in with respect to receiving such marketing information online. Sponsors will not sell, share or otherwise disclose personal information of Entrants with third parties, other than to third parties engaged by them to fulfill the above purposes or as permitted or required by law. By entering the Competition, Entrants consent to the manner of collection, use and disclosure of personal information as set out in The Sports Network Inc. (TSN)'s Privacy policy at www.TSN.ca, Réseau de Sports (RDS)’s Privacy policy at www.RDS.ca and for Kraft’s on-line Privacy Promise, please call 1-800-567-KRAFT or visit www.kraftcanada.com. Any inquiry concerning the individual information held by the Sponsors should be addressed to The Sports Network Inc. (TSN) at 9 Channel Nine Court, Scarborough, ON, M1S 4B5.
  
• OFFICIAL RULES: These rules are available on the www.kraftcelebrationtour.ca or www.tourneedecelebrationkraft.ca websites.